I like many of you are trying to build an audience and like many of you are finding it NOT easy. With that said it’s made me sit back and re-evaluate why is building a vast audience important? Many of you have your reasons as do I but I’m starting to understand why having an impact on a few is so much greater than having less impact on the many…are you hanging with me? What I mean by this is I’ve spent so much time thinking of ways I can build my “Twitter”, “Radio Show”, “Blog” and LinkedIn following that I’ve totally disregarded the importance of putting out helpful, sincere, inspirational, and impact type information, which I love to do. Yes, I’ve been caught up into the numbers game and I’m not going to lie to you I wish my number of followers was up with my many social mediums however someone said to me the other day that if you’re effecting one person positively you’ve achieved your goal. I hadn’t thought about that. I enjoy writing, I enjoy trying to inspire people and sometimes I have to remember that and not get so caught up with the superficial. With the growing popularity and let’s face it dominance of social media we are ALL now pundits, quasi journalists, and pontificators thirsting for attention…but what type of attention are you looking for? My question to you who are reading this post is “Is Building A Following Important To You”? Why? What do you stand to gain “personally” by building a vast audience? Fame? Attention?
I submit if you can affect the life or lives of the few who look to you for guidance, inspiration, honesty, and leadership you’ve absolutely done your job and you are to be commended. As I stated earlier try to impact the few…avoid non-impacting the many.
Become The Difference!