Everyone agrees “training” to do almost anything in life is critical. No one jumps out of the womb being a qualified physician, lawyer, teacher or….salesperson so why is training routinely placed on the back burner? The process of “Training” has been a part of our fiber as human beings for as long as we’ve been on this earth and for some reason it’s afterthought regarding it’s importance. One of the greatest challenges the training profession has to deal with is this whole idea of “How Do You Measure Training Efficacy”? Yes, there are ways you can gather certain metrics on the impact of certain training initiatives….but in most cases those metrics can be subjective at best. Being in the sales business for as long as I have I know what’s important to me and I’m sure many other sales professionals can concur is “Sales Results”…concrete numbers/black & white statistics. Most sales professionals are not too interested in the warm and fuzzy numbers or what I call “grey area statistics”….we are driven on quotas, sales numbers, and widgets sold. Training obviously can aid in making those sales numbers happen based on improving a person’s competency, but the argument has always been is it the training that contributed to that person’s success..or is it the person’s “god given talent”.
I am an advocate for “Training” partly because I’ve been in the training profession, however, I’m struggling on how to bolster training’s importance in business and why it should be a HUGE priority…because it truly helps others to succeed!!!
During our upcoming show we’re going to be speaking with an expert in the training field and bringing some perspective to the importance of placing the art form of “Training” in its deserved spot…#1.
Please join us for an informative yet inspirational show!!