The word “Efficiency” while it has an official definition (“describes the extent to which time, effort or cost is well used for the intended task or purpose”) is interpreted differently by each of us in how it’s executed. We’re moving into a time where there’s no advantage to just throwing everything against the wall and hoping something sticks….it’s analogous to throwing money against something and thinking that’s the remedy to all of our ails. How we best utilize “Human Capital”, “Finances”, and importantly “TIME” is what’s going to separate the “Good” companies from the “GREAT” companies (that “Good” to “Great” philosophy). The trick is to become MORE strategic in your thinking on how you look at your business and ultimately the customer. I have to tell you I have been looking forward to this day where everyone is forced to take another look at how they evaluate performance or for that matter “Success. In recent years strategic thinking in the form of “Efficiency” has been literally MIA and with the current global economic issues that has caused a significant shift at how we look at or own personal lives and careers just about EVERYONE is grasping for ways to do more…..with less right? We see it in hiring practices, new product launches, customer targeting, and budgeting constraints. As I’ve mentioned I have looked forward to this time because my business relies on strategic thinking and importantly how to accomplish initiatives in the most efficient way. One of the challenges however you’ll find with this line of thinking is that it’s going push those of us who have not considered learning different skill sets outside our current competencies. For example, if your entire career has centered on just sales you may be limited by “Efficiency” type thinking if a company is stream lining its approach and is in the market for someone who has both sales & marketing skills that way they avoid hiring two people…..efficiency at its finest. Every company I’ve come in contact with and I would say even those that I’m not aware of are moving to what’s now called in corporate America “Centers of Excellence” which is really a fancy way of saying “EFFICENCY”. I personally have been familiar with the “Centers of Excellence” philosophy as far back as the early 90’s and it’s really funny how many companies today are just now adopting many of the principles associated with the theory….I’m just glad I’ve been well schooled on it it’s good business for me!
In my humble opinion business success in 2014 will be predicated on your aptitude at being more “Efficient” through the strategic placement of 3 resources (“Human Capital”, “Finances”, and “TIME”). In sales & marketing speak “Customer Targeting”, “Call Planning”, “Marketing Asset Planning”, and “Human Resource Placement” will take extreme “Efficiency” measures going into 2014 and I’m predicting those companies will be searching for those folks who have skills in these multiple areas. If you are looking for work or additional responsibilities at your company you would be wise to develop additional skill sets so that you’re a part of this “Efficiency” type thinking moving into the future.
If you’re in the process of completing your 2014 sales & marketing plan and agree with the message presented of “Efficiency”, I’ve attached a link that provides an example of a Commercial Business Plan that relies on “Efficiency” take a peek (Much “Efficiency” success to you going into 2014!!)